Confessions of a shopaholic numero uno
Fashion can be overwhelming.
Keeping up with such a dynamic industry and the ever changing face of what is on trend, whilst attempting to look cute in every season without succumbing to elitist pressures to buy outlandishly expensive one occasion pieces to do so is tough biz.
And whilst looking bangin’ on the outside, our banks are low key crying BTS. The classic feels of buyer’s remorse or the waning endorphin rush 10 minutes after a week anticipated parcel arrives. Beyond cash money, this concept of non sustainable fashion is something that is detrimental also to both the environment and the ethical manufacturing industry. In fact some hard hitting stats show us that fashion, second only to oil, is the most polluting industry in the world. Have you ever thought about where all that clothing that doesn’t sell or falls apart heads? Landfill.
The idea of sustainable fashion for me was brought to the forefront with popular Emma Watson’s amazing Calvin Klein ’30 wears’ piece at the MET gala. This made the issue incredibly topical and was such a bold, revolutionary statement piece and message. It got me thinking about fashion from a sustainable point of view for the first time ever.
Which is why when I stumbled across Australian brand “Rent a Dress Australia” run by 20 something savvy Melbourne born Larissa Walsh, I was pleasantly surprised at the closet women like myself around Australia had access to and this smart, sustainable focused business model. Larissa has innovatively created a shared user marketplace of sorts that has made sharing designer and high street labels more confluent, cost effective and convivial.
Labels from Alex Perry to Zimmermann and everything in between. As someone who grew up with an older brother and had significantly larger sloppy joes as the highlight of wardrobe sharing, Rent A Dress Australia is like a sisterhood you never had. An endless wardrobe that dreams are made of.
Today more than ever, there has been a shift in thinking towards creating more sustainable fashion and being more mindful about where our dollar is going. For me, Larissa’s business of renting garments and creating more than a one off use for pieces is great new age thinking; in some ways, it removes the guilt of purchasing that high end piece that you adore but 99% of the time will wear once and hang (there are stats that show that there is 8 billion dollars worth of clothes hanging in closets unworn or worn once in the US alone! Whaaat!).
And whilst there is some romanticism and sentimentalism behind owning such pieces, singular ownership is simply not cost effective or sustainable economically, for your average Jane that is. Yet it is the only way to ensure access on trend. With greater room for spending and choice without the guilt or commitment factor, consumers can use sites like Rent a Dress to constantly update their wardrobes, enabling them to keep up with the fast pace fashion trend changes. There is no fun in being trendy whilst simultaneously feeling horrendously guilty you’ve dropped all this money for something that you know realistically will only be able to be worn once.
Further, a lot of women harbour this feeling that wearing labels or sporting high fashion is unattainable, which means the tendency to turn to cheaper brands with less ethical and sustainable manufacturing in order to keep their looks updated. This type of disposable spending has previously been more justifiable. Rent a dress enables women to dress for those one off occasions in nicer, high end pieces they previously couldn’t justify dropping 1K on for much much less . It’s a win win for both the renter and the owner of the piece.
Because for the girls renting out their dresses, this new ‘sharing economy’ metamorphosizes possessions into revenue pathways. And for customers, this model provides ease, value and a greater selection and range of garments.
For you commitment-phobes, ‘Access without ownership.’
I guess if you can get past this illusion and obsession of needing to own a piece exclusively, or to be the first to wear a dress as somehow more elite, more sexy, you’ll easily be able to be the most on trend, fashion savvy and sustainably oriented fashionista amongst your friends with more cash in your wallet. Winner winner chicken dinner.
Dress: Rent a Dress Australia Claire dress from ‘Togah Boutique”
Photography: Mohan Menon
Editing and Styling: Prasanthi
This post was in collaboration with Rent a Dress Australia
Opinions and styling however, as always are my own X